Tips On How To Use Twitter For Successful Business And Marketing

Tips On How To Use Twitter For Successful Business And Marketing

Are you thinking about how to grow your business with using Twitter? Twitter is the great marketing tool for small businesses. If you use Twitter strategically, it helps you engage in conversation with your customer, increase the reach, grow your brand, and generate qualified leads.

No matter what type of business you are running whether it is a retailer, B2B solution provider, mobile app company, you can use Twitter to make meaningful connections with a relevant and engaged target audience. These connections can lead to action across a network of loyal customers for your business. Here in this blog, you will find few tips that help you in successful business and marketing on Twitter.

Twitter Business

Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.
1. Pay Attention to Your Twitter Profile:

It sounds like simple. But, you would be surprised many people and businesses start a profile and leave everything blank except the Twitter name. Your profile is all about the first impression so try to make it a good one. After coming across on your profile people take the decision whether or not to take interest on your profile. So make sure that you are completing your profile. Include website link in your profile because this way people can trust you on Twitter also people will approach you with much more confidence. This will give you recognition, respect, increase traffic as well as more business opportunities coming your way.
Pay attention to your profile
Useful tips for completing your profile:

Use company logo in your profile picture
Add your bio that describes your company and add link to your website
Also you can add brand related keyword in your bio
Add background photo that should match with the branding of your website
2. Build Your Twitter Community:

If you want people to follow you, then you have to start following other people first. This doesn’t mean follow every people you see but you can follow your customers, friends, colleagues, related businesses, influencers in your field, interesting and informative users. So, start following people, many of them will follow you back, especially if they are your customers and know your brand.

Once you have started following people, you should engage with them as well. The main point of using Twitter is to create meaningful relationships and that can’t be fulfilled if you are not tweeting about your brand. You have to active on Twitter by liking or rewetting someone else’s tweet.
Useful tips for building community:

Start posting tweet about what’s going on your business
Follow back the people who follow you
Stay connected to your replies, follow and favorites
Interact with people by responding other people’s tweet
3. Share Interesting Content and Images:

Twitter is the great platform for sharing interesting information. Based on your target audience you should tweet blog, images, video and quotes that your audience will enjoy. Visuals are a great way to get people’s attention, so add them in your tweets whenever possible. This is the best way to start the conversation with other users who are interested in the same type of content and offers. For example, if you are running an online store then you have to tweet the video or image of the products. At the time of festivals, tweet about the latest offers with the link of your products page.
share interesting content and image
Useful tips on sharing images:

Get creative, think about your audience
Share video, quotes, attractive product image etc.
Image and video get more shares, views and clicks than plain text tweet
4. Be Active and Engaged on Twitter:

Start tweeting! Conversation on Twitter is just like face-to-face meeting you have with customers each day. Also, observe what other people are doing on Twitter and create your own Twitter marketing strategy. But main focus should be on driving interactions with your followers by retweets, replies, mention and favorites. When people favorite, reply or follow you, it’s vital that you respond to them. This way you can build a great impression of your brand across the platform and will help you to grow your following further. The more you engage on Twitter the more content you have out there, and people will easily find you. Customer like it when someone interacts with them as it shows the human face behind the brand.
Be active and engaged on Twitter
Useful tips for being active:

Tweet varieties of posts in a multiple times a day rather than one
Short tweet gets more engagement so keep your tweet as short as possible
Start conversation in twitter chat and engage with people
5. Use Hashtags:

Hashtags are the great way to increasing the exposure of your tweets. Without hashtag, your tweet will only be seen by your followers but when you use tweet with the hashtag can be seen by anyone on Twitter. If you are using hashtag then anyone can search for the hashtag that can easily find your tweet. The hashtag allows your tweets to reach an audience beyond your followers.

Before using any hashtag, you have to find out which hashtag you should use in order to reach the wider audience and achieve the highest level of engagement. For example, for a digital marketer, the hashtag #marketingtips will reach a more targeted audience and more followers than simply using the hashtag #socialmedia.
Use hashtags
Useful tips on using hashtags:

It is a great way to organize tweets around a specific keyword or topic. But don’t use more than two or three per tweet.
Use hashtag that is already popular, try and focus on one that are useful for your target audience
You can also use trending hashtag in your tweet for getting more follower
6. Automate Your Twitter Marketing:

The key to successful tweeting is to tweet often. The more you Tweet the more engagement you will see. So, you have to tweet at least three times a day like in the morning, in the afternoon, and in the evening. Also, it is found that tweeting at 5 PM is the best time to get more retweet. However, 12 PM and 6 PM you will get highest CTR at the end of the workday.

Twitting multiple times a day, every single day can be quite difficult, why not make things easier for yourself? You can use SocialPilot to schedule your posts on Twitter and make your task simpler. It not only saves your time and effort but also help you to increase engagement and your twitter presence.
Automate your Twitter marketing
Useful tips on twitter marketing:

Optimize the timing of your tweets
Posts at least three times a day for more engagement
Scheduling your tweet help you to make your task simpler as well as increase your presence
Twitter Marketing is an essential for spreading business information and taking your business to next level. Using proper strategies not only gives your successful business but also gives more engagement as well as followers. How do you use Twitter for your business? Do you have any other marketing tips to share? I would like to hear about it in the comments below.