Simple Guide On How To Use Pinterest To Market Your Ecommerce Business

Simple Guide On How To Use Pinterest To Market Your Ecommerce Business

Have you been struggling to figure out how Pinterest could help to market your eCommerce business? Pinterest gives a huge opportunity for both consumer focused and b2b companies. It is increasing used by eCommerce businesses to promote their businesses as well as products. It not only helps you to increase engagement and sales but also can help you build a strong brand name.

pinterest-ecom-business

Don’t find customer for your products, find products for your customers.
If you’ve been ignoring Pinterest until now, here are a few stats to get you thinking.

More than 75 million registered users on Pinterest.
In terms of getting traffic, Pinterest is popular social platform for eCommerce compared to Facebook and Twitter.
Almost 80% of its users are women.
Buyers referred from Pinterest are 10% more likely to buy your products.
Buyers are increasingly using Pinterest to find relevant products.
If you think Pinterest is the great platform for your business, follow below guide on how to use Pinterest to market your eCommerce business.

1. Categorize Your Product Under Different Boards:

First of all, you need to start by setting up your Pinterest page. Categorize the content on your Pinterest profile, as you would do on your eCommerce site. Almost all eCommerce business dealing with various products belonging to different categories, so you have to create different boards to pin different categories of products. If you categorize the products then not only it will help people to browse through your products but also helps them to follow your board as per their interest. This way people can find the exact products what they are looking for.

Have a look at how one of the top eCommerce brands use Pinterest for some effective naming inspiration. You can choose simple board using keywords such as “clothes for women” or “design for bedroom” or any seasonal approach by naming your board like “get set for festivals” or depending on your brand or business requirements.
categorize your products

2. Share Appealing And Visual Content:

Pinterest is a visual platform so it is important to share interesting, engaging and appealing content. It will encourage new followers to re-pin your content. Pinterest users like inspirational photos, quotes or image but that should be very useful and informative. Be creative while sharing content on Pinterest and check which type of content gains more engagement from your target audience. You can also use Pinterest analytics to find out what drives the most traffic. If you have added the pin it button, you’ll be able to see what people are pinning from your website and re-pinning from your boards so you can create more of it.

3. Include Hashtags On Pinterest:

Just like all other social networks like Twitter, Facebook, and Instagram, you can use hashtags on Pinterest when sharing your pins. It serves the purpose like monitor brands and trends. Hashtags are great for search purpose and can help track content entries. But, one thing you need to bear in mind is that hashtags are only useful when added within the descriptions or profile names. However, hashtags are clickable and if you are trying to increase a reach of a pin, use simple or trending hashtags. When a similar hashtag is clicked your pin will shows up in a search result. Hashtags are effective only if you use brand specific hashtags.

Include hashtag on Pinterest

4. Add Relevant Keyword In Your Description:

It is vital for you to describe each pin you include on your Pinterest account. This helps in ensuring people who view the pins pinned on your different boards understand the products showcased better. If you add a relevant keyword in your product description then people can search related product image. In this way, search engine will select your Pinterest images using the text description.

So whenever you are writing your pin descriptions, make sure you are applying the keyword most people would use to find your content. For example, if you want to show your pin in the name of “social media” when someone searches on the web then use the word “social media” somewhere in your Pin description. In this way, people can easily found your content and create more followers as well. The more followers you have, the more exposure you will get.

Add relevant keyword

5. Use Rich Pins:

Rich Pins are pretty useful. There are different types of rich pins and one most widely used by eCommerce owners is product pins. With rich pins, Pinterest is able to pull additional information about the stuff that you pin and that makes your pins much better!

Product pins makes shopping via Pinterest a lot easier. Different from a regular pin, these pins show where the product you are pinning can be purchased, the current price and direct link to the product page. Also, the product pins prices are updated in real time and if any user pin the product pin on their board they will be notified when the price is updated. In short, it is the great way to convert your visitors into buyers.

Use rich pins

To use Rich Pins, follow two simple step:

1. Include the proper metadata to your website content. This metadata is different for each type of rich pin so you need to add multiple types to your site and Pinterest will prioritize them.

2. Authenticate your Rich Pins and apply to get them on Pinterest. Once you’ve completed step one, you have to enter your site’s URL into Pinterest’s validator page to ensure there are no mistakes with the metadata. After everything is finalized, you can click Apply Now. Find out more on Pinterest’s developer’s page.

6. Schedule Your Pins:

Like all other social networks, consistent sharing strategy is important on Pinterest in order to build your followers. With using scheduling tool like SocialPilot, you can save time and effort by planning your content in advance as well as evenly spacing out your pins throughout the day. With scheduling your pin on Pinterest, you can easily maintain your presence and engage with your audience. Also, the SocialPilot extension makes it easy to schedule anything on Pinterest directly to your boards. Whether you want to share your product image or content, you can easily create your posting strategy for future according to your requirement.

How do you promote your eCommerce business on Pinterest? I am excited to hear from you how you are using Pinterest, share your thoughts and opinion in the comment box below.