The Complete Facebook Marketing Guide For Your eCommerce Store

The Complete Facebook Marketing Guide For Your eCommerce Store

Are you tired trying to market your store online? Facebook is still one of the great social platforms when it comes to increasing your brand awareness, increase sales and marketing your online store. If you want to market your products then you have to market your store. If you put a bit effort every day, then Facebook marketing is worth for you. Facebook drives lots of traffic to your online stores and it is helpful in building your business as well. Here I have compiled few marketing strategies for your store that help you a lot.
facebook-ecommerce

Marketing is no longer about the stuff that you make but about the stories you tell.
1. Define your goals:

Define your goals
First of all, you need to set up a goal. If you have set up a goal, then promoting your store on Facebook is very easy for you. Without any specific goal, you will not achieve a desired result. You should set a goal for Facebook marketing that aligns with your goals for your shop. If you go a little by Facebook analytics, you could come up with goals like:

Increasing Facebook Likes: Think about similar to building your email subscriber database for your blog or business.
Increase Engagement: This is where your subscribers, fans and followers can be nourished as part of your community from initial level to highly engaged fan.
Boost Sales: At last, likes are good and engagement is best but you do need calls to action to make sure that something happens.
Choose a goal that you think is achievable at the same time a bit of an effort. Take your time in establishing your goals as this will help maximize the impact of your Facebook marketing.

2. Improve your Facebook fan page:

Improve your Facebook fan page
If you have set up your Facebook page, now it’s time to optimize it. Consider the Facebook page as a landing page. Generally, few people come to check out your Facebook page but those that come should click. Either they click and like the page or they click and go check out your store.Here’s are the tips how can you do that:

i. Improve your cover photo design:

The cover photo is the first thing that visitor notices when they visit on your Facebook fan page. So try to convey your message through a cover photo. You can include your store’s link in the cover photo. In addition, you can include a discount code in the cover image with a call to action (discount coupon works because people are more excited to check out a producyt when there’s discount). Make the collage of your cover photo that includes all the products so that visitor immediately knows what your store is all about and also the variety of products attracts people to check out your shop.

ii. Add call to action to your page:

Facebook has new feature call to action buttons that you should use on your page. You can choose from a few pre-defined set of action buttons that can be embedded on your page. You should choose shop now and enter the link to your shop.

iii. Include your store link in the “About” section:

In the about section you can include few things like you can include a physical address, add a video, brief description about your page, store, work and the most importantly add a link. Add your store link to your Facebook page’s about section. Anyone checking out your profile will be able to visit your store.

iv. Pin a post:

If you pin any post in your Facebook that stays on the top of your Facebook page no matter how many other posts you put there. A pinned post is kind of a promotional post for your Facebook page. You can pin post on your Facebook page at the time of seasonal promotion or you have something exclusive to promote. Other times, a pinned post may have a discount on it.

v. Link the cover photo to your store:

The cover photo is just another photo where you can add the description. You can use this space to add a link to your store. Include your store’s link in the cover photo’s description. If anyone checking out your cover photo, will see the link and be interested in checking out your shop.

3. Make your daily plan: What and how to share:

Make your daily plan
Keeping up your daily posting schedule is the difficult part of Facebook marketing. If you want to make your Facebook marketing strategy worth, keep your Facebook page active. In order to stay active in your page, post daily to your Facebook page. Daily posting doesn’t mean 1-2 post per day, you can post lots of times a day. Let’s say you want to post 10 times on your Facebook page. So you don’t make your page looks spammy but you need to make your page interesting with your products. You can schedule your post like:

2 inspirational quotes
1 interesting product video
1 Funny GIF
2 product items from someone’s store
3 of your own products
1 article related to your product
This is just for an example but you can plan something that makes your page looks interesting. However, if you want to save time and effort by posting all these posts easily on your Facebook page then social media marketing tool like SocialPilot helps you a lot.

4. Creating your outreach plan:

Creating your outreach plan
Only scheduling your post is not enough, you need to reach out to people, groups, admins and engage with them to increase your followers. The more fans and you have on your page, more people will see your posts. If you want people will notice your Facebook page then here’s what you can do on daily basis:

i. Engage with Facebook group:

An important part of getting other people to notice you is by engaging or interacting with other people’s content. Interact in a Facebook group by Liking and commenting few posts in the Facebook group. Also, share that post in your profile, page and give suggestions.

ii. Reach out to other similar Fan pages:

Reach out to page admins of other related pages because if you share their page on yours then they also do the same thing for you. This works only with pages that have the same number of fans as you do.

iii. Promote your product related post in Facebook group:

You also need to promote your product related post. Instead of directly posting your product and link to the group, firstly you need to promote that post on a Facebook page and then share that post in the group. In this, you can promote your product and your fan page as well.
If you want to maximize the reach you need fans on your Facebook page. Many sellers have no business or fan page but get traffic to their store through promoting in groups. So, instead focus on building your Facebook page with a simple daily plan and you’ll always have a marketing channel ready.

5. Evaluate the result:

Evaluate the result
There are lots of things you can try in Facebook marketing but first of all you need to find out what works better and what doesn’t. If you are not measuring the impact of your effort then Facebook marketing can get a little boring. At last, check out how much traffic has come through Facebook. If you did all the things properly then you can see an increase in Facebook traffic. If you are evaluating the result of your efforts then you can get more ideas on what to do to make your Facebook marketing campaigns and what works better for you.

How do you market your eCommerce store on Facebook? What’s working for you? If you have additional tips to share for marketing eCommerce store then let us know in the comment box below.