Hidden Gems Of Pinterest That Online Sellers Should Know

Hidden Gems Of Pinterest That Online Sellers Should Know

If you are running an eCommerce site, undoubtedly you want to make sure that when potential buyers are interested in the products you offer, they are able to find you before they find your competitors. But how do you ensure that you’re being as visible as possible online?

There are several ways to market your eCommerce products but Pinterest is the best tool among all. Pinterest is a visual platform for the eCommerce site to market your products as well as ideal for brands to showcase their eye-catching products. Having an active Pinterest presence will enable you to promote your pins to a wider audience. Pinterest gives the huge opportunity for both consumer focused and business to business companies. To help you find out hidden gems, here I have compiled a list of lesser known features that help you to fulfil your business goals on Pinterest.
Pinterest_Gems


Social media marketing is about identifying the essence of engagement.
1. Add Pins to Twitter and Facebook:

This feature saves your time for sharing your post on Twitter and Facebook because once you have created your pin you can directly share on Twitter and Facebook. Do this during the time you think your audience is engaged on those two socials and expect to get noticed more!
When you are sharing pin on a social network, try to make pin description about 200-300 characters to get more repins. For Twitter, 100 characters are best for engagement. When it comes to Facebook posts of 40 characters receive higher engagement. So, when you are crafting your pin descriptions with the intent to share them on Twitter and Facebook then do your best to highlight the most important points in that first sentence. It’s apparently what people on those platforms respond to most.

Here’s what it looks like on Twitter once it published. Do you see how the first characters shows up before it shares the Pinterest URL?
Add pins to Twitter
When sharing on Facebook, it will be shared on your Facebook personal timeline, not your Facebook page which is for business.
Share on Facebook

2. Send message to pinners who follow you:

You can easily send pins to fellow pinners (if you both follow each other), Facebook friends or email contact and include a personalized message. This is also a great tool to send to your prospects. Invite popular pinners to collaborate on a group board. Email them a pin that they will find helpful or something to help them solve their problems.
Send message to pinners
Invite a pinner to collaborate on a group board.

Start a group discussion based on your content you have shared.
Send pins to your most engaged followers that you think they would like to enjoy along with a link to your board or website where they can find more content like it.
You can interact with fellow pinners in the comments. Monitoring the comments section of your pins is a great way to get feedback on your content and give your audience the personal interaction they want.
3. Rich Pins Make Pins More Useful:

Rich pins are the great way to have your content stand out amongst the Pinterest crowd and give your products a better visibility. Rich pin provides extra information and makes it easier for people to engage with them. In addition, a rich pin rank higher in search results on Pinterest and gives your content a broader reach. Right now Pinterest offers five types of Rich Pins: movie, recipe, article, product and place. Here are the following Rich pins:

Recipe Pins: It shows ingredients, cooking time and serving details
Article Pins: It shows article title, author and brief description of its content. You can use article pins to post content on your blog or other online material your audience will find valuable and they can use Pinterest to bookmark articles they want to read.
Place Pins: This Pin include a map, phone number, and address, you can collect them onto boards with map overlays. This Pin helps customers to locate their stores. You can also gather Place Pins your customers will find useful or interesting.
Movie Pins: It is useful to those in the film industry and includes reviews, cast members, and ratings.
Product Pins: It is a great eCommerce tool. It shows the item’s price, whether it’s in stock, and can alert pinners when the price drops.
4. Group Board Settings:

By creating a group board and collaborating with pinners who have a high number of followers, you can widen your reach on Pinterest considerably. Also, inviting a contributor to a board is simple. If you are the owners of a group board then ensure that you keep tabs on what Pinners are pinning on that board. However, actively check group activity what pinners are pinning which will help you in getting new followers.

First of all, go to your board settings and decide which boards you want to receive an email notification from when someone pins on that board. It will helpful to gather market intelligence and to see what other content is popular out there. This will also increase your followers as well as increase the number of repins.
Group board settings

5. Label Your Boards and Pins with Keywords

Whatever you write on your Pinterest board whether it’s a title or description that matters a lot. You need to add caption all your pins and label your boards with keywords that your potential customer may be searching for. The title and description of your board easily grab the eyes of the reader and they pin your image. For example, if people are looking for the latest trends in eCommerce then you should name one of your board “latest eCommerce trends” or have a caption for a pin related to eCommerce. Just like people started searching the information using Twitter, they will do that with Pinterest.

6. Pinterest Analytics:

Pinterest analytics feature helps you understand how pinners are engaging with content from your site and Pins from your profile. If you want to get Pinterest analytics then you need to create the business account first. You can also easily convert your personal account to a business account. Once you create a business account, you will get an update on future products and service that will provide great ways of reaching and understanding your audience on Pinterest.

One of the features you’ll benefit from is receiving analytics on how your pins are performing through Pinterest’s analytics. Just verify your account and you will see which pins are pinned from your website or blog. By knowing this kind of information helps you to see what’s working and what’s not.
There are three types of analytics:

Pinterest profile
Audience
Website
Pinterest Analytics

7. Customize Your Cover Image:

As an online seller, you need to pin eye-catching yet attractive product image as the cover for your board. So whenever you found great image pin as the cover board. If you want to change board cover, then go to the board and click edit. Then click change cover and pick a new cover for your board and adjust the picture to the frame by clicking or dragging. Click save changes to save the cover, then save changes to save the board. Pinterest even allows you adjust the viewable portion of the image so that you can get the best look for your board.

Which Pinterest features have worked for your business?
I am excited to hear from you which features are helpful to you and what works in getting more growth and success for you on this platform. Share your thoughts and suggestions in the comment box below.